Director of Graphics and Staff Writer for The Boundary: The University of Toronto’s “Most Trusted” Satirical News Source.
As a club program within the University of Toronto, we were entitled to some extra dough from the University—on the condition that a majority of those funds would be used for advertising to new recruits. And with the new Fall semester bringing another dreaded Freshmen Orientation, I decided to ditch the old route of posting ignorable flyers around campus for a much easier one: the ever-circulated Frosh Week “Swag Bag”. By printing thousands of branded, Pride-themed condoms and giving them to Frosh coordinators, campus clinics, and RA’s, our logo was in every wallet and desk drawer on campus. They were gonna give away rubbers anyway, so why not give away our rubbers?